FREE TOOL Brand guideline generator

Build a complete brand guideline for your business — in two minutes.

Answer a few quick questions and watch a full brand system build itself on the right — colors, type, logo, messaging, and voice. Keep it, print it, or get it emailed to you. Free, no strings.

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Business name *
Industry *
What do you sell / do? *
Service area
Who's the customer?
Step 1 / 5
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Brand System
Your Business
Your one-line descriptor
BR
Your Business
01.

Brand Essence

The brand should feel dependable infrastructure — the safe pair of hands.

Positioning Statement

Your business is the dependable, trusted option for the people you serve. We deliver what you do best — with a brand that looks the part and a clear, consistent way of showing up everywhere customers find us.

Personality
ReliableHonestSteadyClear
02.

Color Palette

A deep base, brand-led accents, and a clean surface for backgrounds.

Ink
Base · #0c1018
Blue
Primary · #2563EB
Sky
Secondary · #3dc4f2
Teal
Accent · #57fbd3
Blue
Surface · #f6f7f9
03.

Typography

Technical & clean.

Headline / H1
Build something better.
Body / UI Copy

Inter for body and UI. Keep copy direct and easy to scan.

04.

Visual Direction

Hero photography
Team & process
Results & proof

Use real, well-lit photos of your work, your team, and your results. Apply one consistent color treatment so every image feels like the same brand.

05.

Messaging Pillars

The Promise
In one line: what the business does for your ideal customer, and why it matters. Lead with the outcome, not the process.
Why Us
The reasons to choose the business over the alternative — your core service done with more care, speed, or skill than anyone nearby.
Proof
Back every claim: reviews, before/afters, results, guarantees, years in business. Show, don't just say.
The Next Step
Make the action obvious and low-risk. One primary CTA on every page, repeated and impossible to miss.
06.

Website Backbone

A starter homepage hero in your identity.

Your
Get started
Your one-line descriptor
The team people trust.
Show up, do it right, stand behind the work.
Get started →Learn more
07.

Logo & Icon System

BR
Your
Primary
BR
Your
One-color
BR
Your
Light bg

Keep clear space around the mark equal to the height of the symbol. Never stretch, recolor, or add effects.

08.

Voice & Copy Rules

SaySpeak to the outcome: what life looks like after the job is handled.
SayUse plain, specific words a real customer would use — not industry jargon.
SayBe confident and direct. Short sentences. One idea each.
AvoidEmpty hype: "world-class", "synergy", "revolutionary", "cutting-edge".
AvoidVague claims with no proof behind them.
AvoidLong, hedged paragraphs that bury the point.
Where it shows up
Website homepageSocial profilesEmail signatureBusiness cardsGoogle Business profilePaid adsProposals & decksInvoicesSignage
Brand guideline for Your Business · generated by Tomko Digital